Optionweb Review – User Experiences and Opinions

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Beginner’s Guide to ExpertOption: Complete Review

ExpertOption has the goal of providing clients with a fully transparent digital trading experience. To achieve this goal, it delivers an intuitive trading platform combined with vast educational materials.

The platform began providing services in 2020 and executes more than 30 million deals every month. So far, more than 9 million accounts have been opened.

ExpertOption makes clients a priority, making customer service its primary value. There are more than 100 account managers, each of which focuses on meeting client needs.

The company also aims to be reliable and simple, making it possible for anyone to start trading. Finally, it aims to deliver the fastest trading via innovative technologies.

ExpertOption at a Glance

Broker ExpertOption Limited
Regulation Financial Services Authority St. Vincent and the Grenadines (SVGFSA)
Minium Balance $10
Demo Account
Yes – $10,000
Asset Coverage CFDs ,Forex, Cryptocurrency, Shares, Commodities, Indices
Leverage 500:1
Trading Platforms Web, Mobile, Desktop Apps

Opening an Account at ExpertOption

The minimum deposit needed to open an ExpertOption account will vary based on your chosen account type, but the absolute minimum is $50. ExpertOption also has KYC procedures in place to verify your identity to prevent fraud and money laundering.

Most of the time, ExpertOption asks new clients to submit documentation verifying both their identity and address.

The broker does not list specific requirements on its website regarding these documents, but it is safe to assume that ExpertOption has the same requirements as other brokers. The proof of identity most likely needs to be government-issued and include your photo, name, and birthdate at a minimum.

The proof of address likely needs to be an official document or bill with your name and address clearly displayed.

Account Types and Minimum Deposits

While many brokers only offer a single account type for clients or possibly two, ExpertOption has an exceptional range of accounts.

It is also interesting to note that instead of creating account tiers based on verification levels as many brokers do, ExpertOption creates tiers based on the size of your investment, with the ability to upgrade to a higher account level.

There are five types of accounts available from ExpertOption, with each adding benefits but increasing the minimum investment.

  • The Basic account only requires a deposit of $50 but lets you upgrade to a higher status when you are ready to do so.
  • Silver accounts are the most common starting point, requiring a $500 minimum deposit.
  • Gold accounts start at $2,500, and Platinum accounts start at $5,000.
  • Exclusive accounts are by invitation only.

The Basic accounts get access to all the educational materials. You can have a maximum of 10 deals open at a time with a maximum deal amount of $25. Silver accounts include an introduction to a personal manager.

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They upgrade the maximum deals to 15 and the maximum deal amounts to $250. They also add access to daily market reviews as well as financial research. The Gold accounts allow 30 simultaneously open deals of up to $1,000 per deal.

They also add priority withdrawal and increased asset profit of up to 2 percent. Those with Gold accounts and higher also get priority withdrawals.

Platinum accounts have a maximum deal amount of $2,000 and no limit to the number of simultaneously open deals. The increased asset profit becomes up to 4 percent, and you also get an account manager.

Those with Exclusive accounts get a senior account manager, increased asset profit of up to 6 percent, and maximum deal amounts of $5,000. This account type also adds access to strategies.

Note that regardless of the account type, the minimum investment amount for a single trade is $1. It is also important to note that certain account benefits require the client to request activation of that feature via email, at which point it will be manually activated.

Account Type Basic Silver Gold Platinum Exclusive
Personal Manager Introduction Introduction Account Manager Senior Account Manager
Educational Materials
Daily Market Reviews and Financial research
Priority Withdrawal
Access to Strategies
Maximum number of simultaneously open deals 10 15 30 No Limit No Limit
Maximum Deal Amount $25 $250 $1,000 $2,000 $5,000
Increased Asset Profit 0 0 up to 2% up to 4% up to 6%

Expert Option Bonuses

In a significant new update ExpertOption recently began to offer 100% bonuses to all first depositors. The introduction of a bonus system owes largely to popular demand, and see’s traders claiming a much needed boost to begin trading.

The 100% bonus can be claimed from deposits starting at $30, and traders will have one hour following the creation of their account to take advantage.

Importantly, acceptance of bonuses does not affect the ability to withdraw as with other brokers, with ExpertOption if you choose to accept the bonuses on offer, you’ll still be eligible to withdraw any time.

The bonuses are also available to existing traders, although the percentage on offer differs to that of those who are depositing for the first time.

What Instruments Does ExpertOption Offer?

With ExpertOption, clients can trade a range of assets, including cryptocurrency, equities, forex, commodities, and stocks.

  • For fiat trading pairs, ExpertOption has all the major crosses, such as CHF, EUR, AUD, USD, NZD, and GBP.
  • The equities include Coca-Cola, Tesla, Amazon, and Baidu.
  • In terms of commodities, you can trade oil, silver, and gold.
  • ExpertOption truly excels in terms of its cryptocurrency offerings with Bitcoin, Ethereum, Ripple, Bitcoin Cash, Bitcoin Gold, Dash, Ethereum Classic, Litecoin, IOTA, Monero, Tether, and Zcash.

What is a “Digital Option” or “Binary Option” ?

All instruments from ExpertOption are Digital Options. As such, these assets have asymmetric payouts with losses and gains capped by predetermined amounts.

This is a sharp contrast to futures or CFDs where the loss or gain does not have a cap. It is also important to note that with options, you have the right to sell or buy an asset at your predetermined future price, but this is not an obligation. If you choose a PUT option, you short the underlying price. If you select a CALL option, you go long on the underlying asset.

The payout will either be set at 0 or a percentage of invested capital, with the percentage ranging from 70 to 90 percent at ExpertOption. The expiry times for Digital Options on ExpertOption are limited to just several minutes.

Some reviews indicate you can only set expiry times of one or two minutes, but the demo version of the platform also has options for three, four, and five minutes. Most likely, ExpertOption expanded its expiry time choices at some point following reviews that state otherwise. Some traders would rather have longer expiries, as well, such as daily or hourly.

A digital option has a fixed payout if the underlying asset moves past the predetermined threshold or strike price. The loss is also fixed if the underlying asset doesn’t move past the threshold. A digital option depends on one proposition, which is whether the underlying asset expires in the money at the expiration date and time. If the underlying asset expires in the money, the option is automatically paid out with the trader receiving the profit or the loss being logged in the account. Digital options payout profits, but are not exercised like vanilla options which provide the potential for ownership of the underlying.

It is also referred to as a “binary” or “all-or-nothing option.”

ExpertOption Demo Account

ExpertOption offers a demo account for clients to explore the platform and hone their skills before investing real money. The demo account comes with a balance of 10,000 in virtual money. No registration is necessary. As soon as you click on the link, you will be shown a brief video titled “How to trade” to give you a guide to using the platform.

The demo account is extremely useful, as the pricing is identical to the figures listed on the live account, providing you with an accurate idea of how your trading style would work with ExpertOption.

The fact that you do not need to register to create a demo account helps set ExpertOption apart. This means that you do not need to provide any personal data to get a feel for the platform or for trading digital options, like those on ExpertOption.

Many people feel more secure knowing ExpertOption will not have any data on them prior to registration. Additionally, the lack of registration required for a demo account also means there is no way for ExpertOption to pressure you into opening a real money account following the demo. After all, the broker will not have your contact information.

ExpertOption Deposits

To make a deposit, go to the Finances tab on the main bar to the left side of the trading platform. Click the Deposit tab (which should open by default). Choose your deposit method, currency, and amount, then hit submit.

Deposit options include major credit and debit cards, such as Visa, MasterCard, and Maestro, along with cryptocurrency and other options. These other options include UnionPay, WebMoney, Neteller, Skrill, Perfect Money, QIWI, Fasapay, and Yandex Money.

During the process of depositing funds into your account, keep in mind that the minimum deposit for ExpertOption is just $50. With this deposit size, you will have a Basic account. There is also a maximum deposit size set to $3,000, likely due to payment limits.

ExpertOption Trading Platform

Most competitors in the world of digital options choose to use an existing platform instead of creating their own to save time. However, ExpertOption created its own platform, so it could be fully customized and tailored to the needs of the average ExpertOption client.

This means that the platform from ExpertOption perfectly integrates all the features the broker offers. The downside is there are no outside support resources available for the platform.

Even so, its intuitive nature combined with ExpertOption’s customer support means that outside resources are not likely to be necessary to understand the platform.

Trading on ExpertOption

You can easily view the trading platform yourself by clicking on “Demo Account” on the homepage. The focus of the platform is the main graph, which displays prices of your chosen asset with real-time figures.

The main graph lets you hover over any point and see the specific time as well as the price at that point.

The top-left corner of the graph features a drop-down menu where you can select one of the 100 or so stocks and assets to view. Here, you can either choose one of the top instruments, use the search bar, or browse by asset type.

To the right of each instrument, you will see the current percentage and percentage change. After selecting your asset, select from one, two, three, four, or five minutes.

When you hit “Apply,” the graph will update automatically, as will the information in the sidebars. It is also possible to adjust the layout of the chart and split it, so you can view the charts for more than one asset at a time. This last feature is particularly helpful for those who trade multiple markets.

Use the controls on the graph to view past prices at your preferred date. To the right of the asset drop-down menu, you will find useful tools to help you analyze the price graph. They are divided into buttons for charts, indicators, drawings, and social trading.

Use these buttons to switch among four chart types: area, line, bars, or candles. Indicators include MACD, awesome oscillator, RSI, fractal, parabolic SAR, alligator, Bollinger bands, and moving averages.

Clicking on any of these indicators lets you customize it fully. Using the drawings button, you can add rays, vertical lines, or horizontal lines.

Clicking the social trading button toggles icons of trades from other ExpertOption clients either on or off, so you can view when and how much they traded.

To the right of these buttons, you also have the choice of three different layouts to choose from.

The trading panel is near the bottom of the graph. It displays the deal amount of a given trade, as well as your potential profit. As you adjust the deal amount, the profit is automatically adjusted.

You will notice that the potential profit is represented as a percentage on the red and green buttons on the right side of this panel. Immediately above each button, you will see the potential profit or loss. You can also adjust the strike rate here.

Along the left side of the screen, you will see buttons for Trade, Finances, Profile, Apps, Analytics, Education, Help, Setting, and Exit. The Trade button displays the graph and all the above features.

The Finances button shows you details of your account, including the type of account you have and your balance. This is also where you can submit deposits and withdrawals. The Profile section shows your trading history.

To the right side of the screen, you will see three options for Deals, Trends, and Social. Clicking on Deals opens a sidebar on the right side of the screen that displays your most recent deals.

Selecting Trends displays trends in a right sidebar, with your choice of one-, two-, and five-minute intervals. All asset types appear on this list, with commodities, forex, cryptocurrencies, and more mixed together based on trends.

The Social button on the right opens a sidebar dedicated to the social features of ExpertOption in the same place. At the top of the sidebar, you will see totals, including the number of users online, the volume of opened deals, and the number of open deals.

Directly below this, you will see the opened deals regarding your currently selected asset. These deals are divided into sections based on their length, including one, two, three, four, and five minutes.

You can adjust which deal length’s data appears on top by clicking on the asset on the top-left corner of the chart. For each deal duration, you will see the number of deals opened, the deal volume, and a ranking of the top five traders by profits (so far) with the given deal.

ExpertOption Withdrawals

There are more than 20 different payment systems that ExpertOption works with for withdrawals. In terms of credit and debit cards, you can use MasterCard, Visa, Maestro, or Union Pay.

Account holders can also utilize electronic payment methods, including Fasapay, Perfect Money, Skrill, and Neteller. Or you can withdraw via Bitcoin.

Remember that when withdrawing funds, you must withdraw it via the same method as your deposit, up to the amount of the deposit. After you have withdrawn your initial deposit, you can choose a different withdrawal method for the rest of the funds.

This is a standard practice across brokers of all types since it helps prevent money laundering.

You must withdraw a minimum of 10 USD at a time, and withdrawal requests get processed within two working days. Depending on the type of withdrawal, you may need to send ExpertOption additional documentation via scans. In this case, the request for those documents will occur via email.

ExpertOption Fees

ExpertOption does not charge commissions on transactions. However, your payment aggregator or payment system may take a commission.

ExpertOption Analysis Tools

ExpertOption has a range of technical analysis tools, including trend lines, four types of charts, and eight indicators.

Via the platform, you can also go to the Analytics page to view additional resources. Here, you will find a tab filled with relevant news, followed by tabs dedicated to Assets and Stocks. The Stocks page displays the various supported stock exchanges on a world map, complete with time zones.

Clicking on any of the stocks will give you a brief summary of the exchange, along with its headquarters, founding year, revenue, and work time.

ExpertOptionTrading Signals

Via its inclusion of social trading elements, ExpertOption does include trading signals. While the platform does not directly refer to these signals as such, the social signals are essentially trading signals. You can use the signals on all assets.

Education for Traders

Because ExpertOption aims to make trading accessible to all, it includes a sizable number of educational tools. If you click on the Education button on the trading platform, you will find a range of videos on the “How to get started” tab.

This includes quick videos to explain the platform toolbar, graph types, social trading, deposit methods, how to trade, assets, and a tutorial. Or you can go to the “Education” tab for access to a glossary, fundamental analysis, graphical analysis, technical analysis, trading strategies, and psychology of trading.

Each of these sections includes detailed information on a range of relevant topics, complete with images, graphs, and infographics. You can also access each of these educational sections via the Education page on the main navigation menu of ExpertOption’s website.

Regardless of your access method, the educational materials on ExpertOption are truly in-depth. Just within the category of trading strategies, you will find guides to Engulfing Candlestick, Squat Candlestick, Tweezers, Three Methods, Breakout, Reversal Moving Average, Bollinger Band, and Alligator Trading Strategies.

Each strategy explanation includes a description as well as a guide to how to use it, along with examples via charts.

Within the category of technical analysis, you can find specific guides for Alligator, Moving Averages, Bollinger Bands, and Trend, support, and resistance lines. Once again, each guide has a detailed description that includes images and charts as well as information on how to use that particular analysis.

Graphical analysis topics include Candlestick Analysis, Trend Continuation Patterns, Trend Reversal Patterns, and Fibonacci Retracements and Elliot Waves. Within the educational materials for fundamental analysis, you will find a guide to basic fundamental indexes.

The section dedicated to the psychology of trading is particularly interesting, as this is an educational category that most brokers do not offer. There is an overview as well as sub-topics focusing on Successful Traders, the Psychology of Traders, and Individual Trading Psychology.

ExpertOption Social Trading

ExpertOption also offers social trading, which lets you trade with friends or watch and follow global deals. In fact, ExpertOption markets itself as the leader for social trading networks. With the platform’s social trading, you can trade with friends and investors or watch them open their own deals in real-time.

This part of ExpertOption includes Top Investors, so you can follow the results of VIP traders and learn from their actions. ExpertOption also encourages clients to try to become a trading leader in their own countries.

To further enhance the social aspect of ExpertOption, the platform has groups on social media platforms, including Facebook, Instagram, Twitter, and YouTube.

ExpertOption Apps

To fit the company’s goal of making trading accessible, ExpertOption is available via mobile or desktop apps. Those who want to use the mobile application can download it via the Apple App Store or Google Play Store or just download the APK.

The desktop apps are available for either Windows or macOS. Alternatively, you can access ExpertOption without any downloads via your browser since the trading platform is compatible with all browsers.

As is commonly the case with trading platforms, most traders will find the downloadable desktop platform to be the most efficient method of using ExpertOption. The order execution also tends to occur more efficiently on the desktop platform.

The mobile applications are both highly rated in their respective application stores. The iOS application has a 4.8/5 rating from 19 ratings, while the Android application has 36,164 ratings and reviews, leading to a score of 4.4 out of 5.

The Android application has been installed over a million times but does not list the supported languages in the description. By contrast, the iOS application does not list the number of downloads but lists all 21 supported languages.

The application descriptions for Apple and Android devices are identical, both reminding users that the platform currently offers services to more than 9 million traders in more than 150 countries.

This mobile application includes access to the free demo account, quick withdrawals to a bank card or one of the more than 10 e-wallets, access to more than 100 trading instruments, professional trading conditions, the full range of account types, 24/7 customer care, technical indicators, and instant execution of trades.

However, keep in mind that the small screen size of mobile devices limits the ease of use for features related to technical analysis. As such, those who engage in technical analysis will likely want to use the desktop or web version of the platform.

ExpertOption Bonuses

ExpertOption does offer bonuses for new clients, although these bonuses are not clear via the website. Reviews state that the bonuses can be as high as 100 percent.

At the same time, most reviews caution users to read the details regarding a bonus since these promotions tend to have strict requirements for receipt.

A bonus can also lock up the funds you deposit until you reach the agreed-upon turnover volume. Essentially, while ExpertOption does offer bonuses, you should carefully read the terms of them before taking advantage of one. It is also possible to cancel a bonus if you have not used it yet.

Who Can Use ExpertOption, and What Languages Does It Support?

As previously mentioned, ExpertOption clearly indicates a list of countries and regions from which it cannot accept clients. These include the United States, Canada, Switzerland, New Zealand, Australia, Israel, the European Economic Area, North Korea, Japan, Sudan, and Puerto Rico.

To appeal to all clients within the jurisdictions where ExpertOption can operate, the website is available in 15 different languages.

These include English, Chinese (two variations), Thai, Hindi, Korean, Vietnamese, Arabic, Turkish, Bahasa (Indonesian), Bahasa (Malaysian), Portuguese, Spanish, Polish, and Tagalog. All 15 of these languages are also available for the web version of the ExpertOption trading platform. While the website is available in those 15 languages, phone support must be in English or Hindi at this time.

Reviews indicate that ExpertOption previously offered phone support in Thai, as well.

ExpertOption Customer Support

You can take advantage of ExpertOption customer support in either English or Hindi. The English support comes with its own email contact and phone number and is available 24/7.

The Hindi support has a unique phone number and unique email address with support from 10:30 to 19:30 India time.

There is also an online chat and the ability to fill out a contact form. 24/7 customer care from ExpertOption is also available via the mobile applications.

ExpertOption Regulation

ExpertOption is fully licensed by the SVGFSA, a governmental financial authority that allows the company to provide financial and trading services.

Currently the platform can be accessed from most locations worldwide, however ExpertOption is not authorised to accept U.S. citizens, although the platform is considering further expansion into new territories.


EO.Trade is a full Cryptocurrency Exchange from the same company as ExpertOption which will allow you to trade 4 coins currently and also allows for direct fiat purchases.

This was funded by a crowd-sale for their own EO Coin which will be usable throughout the ecosystem.


We have covered the company behind ExpertOption before here on Blockonomi where we looked at their EO.finance wallet.

This is a Cryptocurrency wallet which allows you to purchase Cryptos with fiat, with this you are actually purchasing the assets themselves and are then able to transfer them out to your wallets for holding or trading on other platforms.

Is ExpertOption Safe to Use?

To protect client security, ExpertOption is verified by MasterCard and Visa. This is done via Verified by Visa and Mastercard SecureCode status. ExpertOption also has icons for Cert Trusted Secure and PCI DSS Complaint.

It also encrypts all data using the strongest cryptographic algorithms. The website uses SSL encryption, so all information sent over it uses AES 256 encryption. You can confirm this by viewing the lock icon by the URL in your browser and via the fact that ExpertOption uses an https:// address instead of an http:// one.

ExpertOption earned the title of “Best Trading Platform” during the China Trading Expo Shenzhen in May 2020.

Although the broker does not list any other awards in an obvious place on its website, it does also have mostly positive reviews from users and independent websites.


ExpertOption is a trading platform choice for those who want access to more than 100 digital options. This is not an ideal platform for those who want to engage in traditional cryptocurrency trading but is useful for those who want to trade options with binary outcomes at their expiration.

The platform is easy to use and provides more than educational resources. The social element of ExpertOption is also particularly useful, particularly for beginners and those who like to compare their trading strategies. It stands out with its cryptocurrency offerings since many brokers are only beginning to offer this type of asset while ExpertOption has several.

You should be aware of your countries regulations when it comes to trading these types of instruments, many countries do not allow this type of trading and it is not recommended for complete beginners as it is possible to quickly lose money if you do not know what you are doing.

Overall, ExpertOption offers a very user-friendly website and platform and a low minimum investment, which helps it appeal to a range of traders. Those interested in digital options should consider at least using the demo account, particularly if an element of social trading is important.

Lenire — User Experiences and Reviews

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20+ User Experience Survey Questions and Templates for Inspiration

User experience survey is undoubtedly essential for companies to find out user’s feedback on a large scale. Especially when releasing a brand new product or the next iteration, user experience survey plays a big role and save a big budget for it’s lower costs of money, time or sites fee. What is the key to conducting a successful user experience survey? The questions that you ask. I’ve selected 20 most useful user experience survey questions (UEQ) for your inspiration.

The whole article contains 4 main parts:

Part 1: How to ask user experience survey questions properly?

Part 2: 20+ most useful user experience survey questions.

Part 3: 10 Best user experience survey templates.

Part 4: UX survey tools and websites recommendation.

Part 1: How to ask user experience survey questions properly?

It’s not easy to ask good questions, and it’s actually harder to ask right questions to get useful results. Here are some suggestions on asking user survey questions and how to create a survey:

1) The questions should all be focusing on UX issues.

2) As gathering user feedback, you’d also better keep your online surveys short.

3) No necessary to ask all the questions. It depends on your research goals. For example, some UEQs aim at your product, some for your website, and even for both. Some questions are for your existing users while some for the newcomers.

4) Don’t forget to ask open-ended questions. It’s true you may ask multiple-choice questions for better response rate, but also try to ask “why” or “why not” to dig deeper. It’s a good way to get more information of your audience which can provide you critical insights and ideas.

5) Try to turn “visitors ” to “registered users”. It’s a good thing you get visitors to answer your survey. But how do you grab the chance to get them register as your potential user? You may lead the visitors to a landing page of your site, or offer a form or CTA to allow them to sign up directly in your survey.

Part 2 20+ Most Useful Questions for User Experience Surveys

1. How did you first learn about our product/website?

This question can evaluate your marketing channels and point out where people meet your brand, so you can finger out what to focus on in your advertising efforts. It’s true Google Analytics can show the visitors come to you from certain channels like AdWords or Facebook campaigns, organic search, etc. But it can not tell the direct traffic.


Target new visitors especially. They can remember how to found out about you more clearly.

2. How likely is it that you could recommend our product/website to a friend or colleague?

This question shows user feedback directly, and it’s also a popular way of measuring customer satisfaction. If a user won’t recommend you to their friend, they may feel disappointed at some aspects. That’s where you should improve.


  • Target your existing users or visitors who visit your website multiple times (based on cookies or history of browsed pages).
  • If you got the negative answer, try to ask “why not?” you can use free text or list several options like ABCDE.

3. What comes to your mind when thinking about our product/website?

This is a good way to capture user’s perceptions of a website or product. But you need to make sure that visitors or users can show their views clearly. Then you may find out what your customers think of you.


Allow users to enter their own words (as low as 1 word and as high as you think people need) or a user canchoose 1 or more options from a list. It’s hard to analyse random data like this but maybe create a word cloudcan be helpful.

4. If review our product/website with a score out of 10, what score would you give us?

It’s the same as online shoppers do customer reviews and ratings. You can ask users to review your website or product.


  • Ask for an overall rating or ask them to rate specific areas.
  • Use a 10 point score rather than 5 points because it gives participants more flexibility. You might consider a follow-up question: “why have you given this score?”

5. Which of our competitors did you consider before choosing us?

It’s a good question to get to know your competitors. What you can learn from your competitors is beyond your imagination. Sometimes you might be surprised who is considered as your competitor. This may bring you different inspirations


  • Use this question in a post-purchase survey.
  • You’d better know who you compete with in advance.

6. Why choose us over competitors?

It’s a good question to know your advantages over competitors. There are dozens of possible reasons why user chose you, it might be the price, the brand, the functionality, etc. This question helps you know what makes you really stand out. You’ll know how to acquire even more customers with those features.


  • Use this question in a post-purchase survey.
  • Ask this question to existing customers.

7. How does our product/website compare to X product?

It helps you to investigate the strengths and weaknesses of your website or product. pay attention to thecompetitor you chose.


  • The competitor you chose should better be known to the customers.
  • Consider follow up questions: “Which do you prefer?” This makes you know more about to handle competitions.

8. What do you like least/most about our product/website?

This to know what makes your user sad and what makes them happy. It’s not right to add more and more new features and neglect to improve the existing features. This question helps you know how to solve the pain point and improve the existing features.


  • You’d better offer free text rather than just providing a list. Make sure they can express their pain points clearly.
  • The question is especially for planning any changes to your website or product.

9. How easy is our product/website to use?

This question is to investigate the usability of your product or service. Offer some options here ranging from Very Easy to Impossible, like “Very easy to use”, “Easy to use”, “Neither easy nor difficult to use”, “Difficult to use” and“Very difficult to use”.


  • Don’t the options balanced, don’t provide answers with 4 positive choices and 1 negative one.
  • Also consider asking “Why? if a user selects the negative answers. It helps you investigate the reasons behind and improve your service.

10. Which feature of our product/website are most important to you?

You know the important features of the website/product very well, but for the customers, they may choose you for a tiny feature you’ll never think about. This question helps you concentrate on the features that matter most to your users. You’ll probably capitalize on the features if they are not easy to find.


Target existing users.

11. Which feature of our product/website are least important to you?

You cannot deny that there are features nobody wants or finds out useful. This question helps to point out those unnecessary parts and make you concentrate on fixing those that everybody really needs.


Target existing users.

12. What is the most important feature you think we should add?

We hear the words that you should add on certain features a lot from our users. This question informs you the weakness and shortage. Moreover, it can help you build a good product roadmap.


  • Target returning registered visitors.
  • Provide free text options.

13. Why started using our product/website?

This is the same to what was your goal when using our product. Visitors have different reasons for visiting your website. Some want to check what you can do, some want to buy, and some want to read an article on your blog, and some even form your competitor’s side. It’s better to know what draws their attention.


  • Target all visitors
  • Ask the follow-up questions “Did you meet the goal of your visit?”.

14. What stopped you from buying?

It’s a question to optimize your purchase path and increase sales. There are dozens of possible reasons that may stop users from buying. Is it the price? The features? You have no clear ideas actually. Well, this is why you may consider asking this question.


  • Consider this as a post-purchase survey question.
  • Target the registered visitors especially.

15. What is your preferred payment/delivery method?

You may think it’s ridiculous that some people quit buying from you just for the payment they don’t use, but it is true. Make sure you offer all methods popular with your visitors.


  • Target all visitors who browsed you buying page.
  • Use sampling.

16. Is our pricing clear to you?

Usually, we offer different subscriptions packed with different features. But is the distinctions between plans clear to visitors?


  • Target visitors who spend more than average on the pricing page.
  • Ask a follow-up question: “How can we improve it?” when someone answered no.

17. What was your first impression when you entered the website?

The first impression matters a lot. People still charge a book by its cover. Your website can influence users mood magically. For example, if a website of a bank looks lousy and fashion, what will you think?


Ask this question on the main page, target only new visitors.

18. Is there anything missing on this page?

Pages of your website should provide visitors with all information they need. But unfortunately, it’s so hard to make all visitors satisfied. Sometimes the information may get you overwhelmed. This question helps you figure out what are the necessary ones that shouldn’t miss.


  • Set the question to appear after 75% of scroll or more.
  • Target new visitors especially.

19. What are your favourite blogs?

Guest blogging is now a common and effective way of expanding your reach. How to choose from the crowd? Go ask your users.


Target readers of your blog and active users.

20. If you were unhappy with us what can we do to get you to come back?

This questions may recall uses’ affection and also save a chance to find any customer issues.

Other questions you might consider:

1. What was the one time you found our product/website to be highly satisficing?

2. Have you paid for any of these other products or tools?

3. What do you like or dislike about these other products or tools?

4. How upset would you be if [your product or website] was no longer around?

5. What other products do you use to accomplish similar tasks and why?

6. If you could change one thing about website/product what would it be and why?

7. How often do you use our product/website?

8. Was there anything surprising or unexpected about this product?

9. What are the most frequent tasks you do when using our product?

Part 3: 10 Best User Experience Survey Templates

Customer satisfaction surveys can help you find out what people think of your company, get feedback on customer service, and more. You can also customize the templates and add questions if there’s a part of the customer experience you want to explore more fully.

This template is tested, certified, and built by survey research experts to ask the questions that are most associated with raising the NPS of software companies and products. Send it to your users to uncover what’s driving their rating of your product or service. The feedback you get can be invaluable to improving your product or business.

Net Promoter Score sample survey template is designed to make it easy to understand how satisfied your customers are. Net promoter scores are produced by asking respondents to rate the likelihood they would refer your business to someone else, using a scale from 0 to 10. You can also customize our NPS template to help it fit your product offering, or to ask additional questions to understand your customers even better.

Use the results from this survey template to provide support and training to your customer service team. The questions can help to measure customer satisfaction and improve how your team works with your customers. Customize the survey if there is more you’d like to ask.

You can just send out this quick survey to get a sense of how customers view your company. The survey asks customers to explain their responses, so you can have a better understanding of their answers. Customize the template if you want to ask additional questions.

This template helps you gather user’s feedback and provides solutions to solve it.

Get a quick feedback on your products from your customers using this Product Survey Form.

Get patient feedback with this online satisfaction survey and improve your service.

Great tool to capture customers concerns on products and services used

See your business or product through the eyes of your customers to help you stay ahead of the curve.

A survey form for my freelance clients.

Form used to contact buyers. Useful for real estate management. Realtor friendly.

Gather direct feedback to gain insight inon your website’s user experience.

Part 4: UX Tools and Websites Recommendation.

1. Mockplus – A prototyping and wireframe tools

How do you ensure a product/website obtains great user experience at the very beginning? How do fully display those good ideas and inspirations? I suggest you start with prototyping.

Mockplus is known for quick prototyping design. With more than 200 highly-packaged components and over 3000 vector icons available, you can quickly finish the layout.

Moreover, Mockplus adds interactive settings with a quick and easy drag-and-drop. You can generate clickable, dynamic product prototypes in just minutes.

It supports 8 ways to preview and you can test on native device instantly. You can review the prototype with commenting and marking up the design easily.

On the other hand, before sending out a survey to your users, you’d better do a prototype with Mockplus to test inside.

2. UserTesting – User surveys and user testing tools

Do you want to know when someone visited your site? Where did the visitor click? Have they found what they need? These questions can be answered by using user surveys and user testing tools.

You might consider UserTesting, a tool that can provide a variety of ways to test the user experience of your site. You can freely choose any one of user to investigate.

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