Orgersc.com Review 5 Reasons Why Orgersc Online Store is Risky {Exposed}

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10 Reasons Why Online Grocery Shopping Is Failing

Image by Mom Smackley via Flickr

During the first dot-com boom of the late nineties, online grocery shopping was supposed to be the next big thing. Indeed, one could have made a fortune in this business, but only if you were able to short sell one of the many companies that went public and subsequently failed.

Years later, there was a resurgence of interest in this service, but history repeated itself. Although some companies still continue to develop offerings, observers ponder the question: Why does online grocery shopping continue to fail? Here are 10 reasons why.

1. Grocery Shopping Is a Social Experience

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Families go to the grocery store together to browse the aisles and plan their next week’s meals. Single people even visit specific stores in order to attract potential dates. None of these activities are feasible with the online shopping experience. (For related reading, see Tips For Keeping Your Financial Data Safe Online.)

Shopping for fruits and vegetables online would be as useful as picking out paint colors over the phone. Internet grocers couldn’t possibly spend the time and money necessary to take a picture of each actual piece of fruit, but even if they did, you couldn’t hold it, shake it or tap it to determine its quality.

3. Fish and Meat Are Best Purchased by Sight

When buying a steak, shoppers want to see the cut they are getting. They can determine freshness from the color and the odor. Once again, online pictures, even if feasible, can’t communicate the nuances a customer is looking for in a nice cut of meat or piece of fresh fish.

4. Freshness Matters

Local supermarkets bake bread each afternoon so that shoppers can return home with a fresh loaf. Shoppers rush home to ensure their ice cream won’t melt and their lettuce doesn’t wilt. Grocery delivery requires that you stick to a schedule in order to be there when your food arrives. If you can’t immediately cool your ice cream or lettuces, this all-important freshness is lost. What is supposed to be a convenient service becomes an inconvenience for many who would rather maintain a flexible schedule.

5. The Right Technology Hasn’t Yet Been Applied

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We can envision a day when supermarket websites show virtual products on shelves that can be visually browsed. But so far, no store has created a more innovative interface than your typical web merchant. Until a grocer makes shopping online faster and easier than browsing the aisles, people will continue to visit the supermarket instead of ordering online. (For related reading, see Technology Sector Funds.)

6. Grocery Shoppers Do Not Use Recurring Lists

Online grocers tout the ability to let customers create a list of items to be purchased on a recurring basis. But that is just not how most people shop. People like to try new things based on the current prices, their changing appetites or just on a whim rather than order the same food over and over again.

7. No Cost Advantage

The premise behind internet grocers was that shoppers would pay more money for goods delivered to their door. However, the opposite is true. Most shoppers will only order groceries online when they can be assured of saving money. Amazon and other web retailers cut consumer costs by centralizing their products in out-of-state warehouses. This way, they can use national shipping infrastructures, minimize their locations and save consumers the sales tax.

In contrast, an internet grocer must have a warehouse in every metro area along with their own fleet of specialized delivery vehicles, all while charging the same sales tax as a competing supermarket. Due to these expenses, grocery delivery services could cost more than food purchased at a local supermarket. (For related reading, see Online Banks: Lower Costs And Little Sacrifice.)

8. Consumers Dislike Delivery Time Windows

The last thing anyone wants to do is replace their spontaneous supermarket shopping experience with an ordeal similar to waiting for their cable television service to be installed. Most would much rather make a quick stop at their grocer on the way home from work than be forced to stay home between the hours of 3pm and 5pm in order to meet a delivery truck.

9. Supermarkets Are About Much More Than Just Food

When visiting a typical supermarket, it is hard not to notice that less than half the space is occupied by actual food. Supermarkets offer flowers, balloons, greeting cards, event tickets, magazines, books, movie rentals and much more. Other services often located inside or adjacent to a supermarket include banks, photo printers, coffee shops, liquor stores and dry cleaners.

10. Speed Matters

In Europe, shoppers typically purchase ingredients for their meals the day they prepare them. While this is a less common practice in the United States, customers often do shop for food at the last minute. This is why grocery stores are always open on Thanksgiving Day. Since the use of a grocery delivery service requires advance planning, it can’t accommodate impulse purchases.

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The Bottom Line

When a new technology is invented, the road to mass acceptance is not always a smooth one. The world is still waiting for the widespread availability and use of flying cars, jet packs and commercial passenger space ships – even generations after their invention. Other inventions, like the computer itself, took decades of refinement and reinvention before finally becoming a household necessity.

Given both the promise and pitfalls, it remains to be seen whether online grocery shopping will become as widely accepted as mobile phone technology, or if it will remain a niche curiosity. Until then, there will always be a grocery store in every town. For related reading, see The Pros And Cons Of Internet Banks.)

5 reasons why retailers should embrace BOPIS

Photo by iStock.com

By Georgianna Oliver, founder, Package Concierge

The back to school shopping season drives over $27 billion in retail sales, according to a Deloitte report. And while the online channel continues to grow, consumers are exploring new ways to make shopping even more convenient. Research shows the Buy Online Pickup In-Store (BOPIS) option is responsible for nearly 30 percent of online retail revenue. That’s why retailers need to maximize this movement to propel back-to-school sales .

The popularity of BOPIS is a perfect way for retailers to marry the best of both the online and in-store experiences to engage with customers, and the right BOPIS fulfillment system can make the difference between success and setback. Amazon has a reported 2,000+ digital lockers and it is estimated that by the end of this year, 40 percent of the U.S. population will have access to a Walmart pick-up locker.

Here are five areas for retailers to focus on when it comes to BOPIS:

1. Convenience is king: In our world where instant gratification tops all else, today’s consumers expect a new kind of convenience when shopping, so progressive omnichannel retailers must adopt BOPIS to accommodate changing demands. A recent study shows two-thirds of shoppers say multiple fulfillment options influence their willingness to complete a purchase.

2. Cost cutting: BOPIS allows consumers (and retailers) to save shipping fees, while also expediting last mile fulfillment. Avoiding shipping fees was listed as the top reason customers like BOPIS, so it’s critical for retailers to offer a frictionless customer experience that also helps them save money.

3. Vision quest: Retailers need to ensure customers can view store-level inventory when making an item selection. Shoppers today want their merchandise ASAP, and they’ll likely only consider items that are in-stock and ready for pickup, otherwise they’ll go to another retailer to find it.

4. Don’t forget fulfillment: BOPIS doesn’t work if retailers don’t have a clearly stated fulfillment promise that they can consistently deliver on. Many retailers are meeting the expectation of availability within two hours for items in stock. Retailers must make their BOPIS process convenient AND quick. BOPIS falls short if consumers experience friction with fulfillment — standing in line to retrieve an order is a satisfaction killer.

5. Lock it up: Simple and secure fulfillment can ensure a positive BOPIS experience for consumers and retailers. During the busy back to school season, it’s crucial that retailers capitalize on the increased traffic by providing shoppers with a seamless and pleasant transaction process. Research shows nearly 80 percent of BOPIS shoppers will make an additional purchase while at the store, and a happy customer buys more.

Orgersc.com Review: 5 Reasons Why Orgersc Online Store is Risky Exposed

When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you’d be treated to that wonderful phrase, “You’ve Got Mail!”

But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue?

The simple answer is yes. But you came here to learn, so here are the Top 5 research-backed reasons email marketing is vital for businesses of all sizes:

1. Email is an easy way to reach mobile customers.

One reason email marketing has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. According to an April report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones. Email marketing also works with other mobile devices. In July, Forrester Research released a study that found 42 percent of retailers’ email messages were opened by consumers on their smartphones and 17 percent were opened on tablets. This means that nearly three out of every five email marketing messages doubles as a mobile marketing message. Using email is better for mobile marketing than SMS because:

  1. It works on mobile devices other than phones
  2. Emails are free for the consumer, whereas texting may incur a charge
  3. Emails have far more space for content than text messages, allowing for better marketing pieces.

2. It’s an effective way to keep customers informed.

Email marketing isn’t something marketers do just because they can and it’s easy. The tactic is very effective at helping business owners and consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores. This goes beyond coupons (which we’ll discuss next). Nielsen reported that 28 percent of US online shoppers subscribe to store or product emails in order to stay informed. A study from Loyalty 360 stated that 59 percent of US moms would sign up for email updates from brands if rewards were offered. And email marketing can be used as a way to deliver content to consumers. A 2020 study by the Relevancy Group noted that marketers who add video to their email campaigns see an average rise in revenue of 40 percent. There is a real value to staying connected to customers and email marketing makes that easy to do.

3. Email coupons drive online and in-store sales.

The Nielsen study mentioned above also found that 27 percent of US online shoppers subscribe to store or product emails in order to save money. This conclusion is backed up by recent data from Deloitte that found 65 percent of consumers say email coupons are important when grocery shopping online. Similarly, Shop.org reported 64 percent of US Internet users have printed a coupon from an email. Though consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The number of mobile coupons used is estimated to double over the next five years to reach 1 billion people. Email marketing is a good way to start reaching the growing number of online bargain hunters. The big brands are already using this tactic for that purpose. BIA/Kelsey reports that 36.6 percent of national businesses use email marketing for local promotions.

4. It’s easy to customize and integrate into other marketing tactics.

The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the crafter, email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more. A small study of 139 marketers from Retention Science found that websites use several kinds of personalization tactics that can easily be applied to email. Nearly half of US online retailers used personalized product recommendations (44.9%), about a third added the customer’s name and/or a unique welcome message (31.5%), and a quarter of the respondents reported adding shopping cart reminders (27.6%) to cover all of their personalization bases. Email marketing can also be utilized with just about any other marketing tactic, which makes email an important part of any integrated marketing campaign.

5. Email marketing is inexpensive.

To sum up the best reason to use email marketing: It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take my word for it. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.

The point of all this is that email may be an old tactic, but it remains a vital one. It’s relatively easy to get started with email marketing, so there’s no excuse for business owners to not be taking advantage of the tactic. Understandably, business owners may be too busy to handle the email marketing on their own, but this is something that any Web marketing professional (wink, wink) can help with. For more information on email marketing, read 10 more stats that show email marketing is still worthwhile and 5 stats that will make you a better email marketer.

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