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The only multistreaming guide you’ll ever need
Even though live video streaming has been around for more than a decade, it has only recently become mainstream. Five years ago, for example, you’d have a very hard time finding a social network with a live streaming product. Fast forward to 2020, and you’d have a very hard time finding a social network without it – even LinkedIn has one.
By 2021, live video is predicted to account for 13% of all consumer internet traffic. Every second that passes brings an incredible amount of live content people can watch on an increasing number of platforms. For content creators, the competition and the scattering of audiences can be a problem. The best way to address that problem is to multistream.
What is multistreaming?
When streaming video, content creators use a content delivery network — YouTube, Twitch, or a social network — to spread their content to the people who use that network. Creators are usually free to use as many of these websites as they want.
The only limitation is that you can’t stream to as many destinations as you want, at least at the same time. This problem can cause a significant hurdle creators need to overcome.
Let’s say a content creator — a marketer, gaming streamer, artist, religious streamer — wants to do a live Q&A session. This is a very engaging type of live content, so it makes sense to publish it on every network the content creator uses.
However, if the content creator can stream live video to only one network at a time, they have a choice to make. They can either do a separate Q&A session for each platform, or they can do it live on only one platform, and then publish a recording on every other platform they use. It’s a choice between sacrificing a huge chunk of time or failing to reach their whole audience in the most engaging way.
Multistreaming is the solution to this problem along with many others. It’s very similar to regular streaming. The small but significant difference is that you’re streaming to multiple content delivery networks at the same time. So instead of focusing on a single network or having to stream to multiple networks one at a time, you stream only once by simulcasting your content on multiple networks.
What are the benefits of multistreaming?
Before creators were able to multistream, each network they used meant another broadcast they needed to do. If you used YouTube, Twitch, and Facebook, for example, you had no choice but to make a separate stream for each of these.
When content creators multistream, this stops being an issue. Together with their time, creators get back the freedom to choose multiple platforms to use. They can stream to multiple platforms freely, without worrying about bandwidth or other constraints. This freedom of choice is important to you as a creator because it lets you:
- Use niche and mainstream platforms at the same time. Niche platforms are where the core community is. Mainstream platforms help you break out of your niche.
- Take advantage of the specifics of every platform. Facebook is renowned for its analytics and reach, while LinkedIn is known for a very specific audience it attracts. No reason not to use both.
- Explore emerging networks together with your audience. As new content delivery networks come up, a part of your audience might start using it instead of one of the established networks. Thanks to multistreaming, you don’t have to choose between emerging and established networks. You can use both.
- Creators can stop trying to attract their audience to a single platform. If they can stream to multiple platforms, having a central platform where they do most of the streaming stops being so important.
- Creators can get better results without significant new investments. It’s possible to stream to multiple sites without huge upfront investment.
Streaming to multiple sites opens a world of possibility to content creators. Whether their goal is to reach new audiences or stay in touch with specific segments of an existing audience on the platforms they prefer, multistreaming will help creators achieve it.
How to multistream?
For someone who is already streaming content, going from regular streaming to streaming to multiple sites doesn’t have to be that difficult. Broadly speaking, there are two aspects content creators need to consider: the networks they are using and the multistreaming hardware, software, or service they plan to use.
There’s no difference in the way creators capture footage for multistreaming, and what they would do for regular streaming. That footage, however, needs to be fed into hardware, software, or a cloud service that can then stream the content to several platforms at the same time.
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A full list of things creators need to do if they want to multistream video content online would look like this:
- Set up accounts on multiple platforms that support streaming;
- Pick hardware, software, or cloud multistreaming solution;
- Set the multistreaming solution up and connect it with the rest of your gear;
- Go live to multiple platforms.
As you can see, the instructions are simple. You make a couple of decisions, set up the new gear, and you’re ready to start multistreaming. The decisions you make are important, but in some cases, like when choosing content delivery networks, multistreaming gives you some room to experiment. When it comes to multistreaming solutions, however, experimenting might come with a price tag.
You may also like:
Which Content Delivery Networks to use for multistreaming?
Content delivery networks come in many shapes and sizes. Some of them are mega-popular social networks that have started their own live video streaming service. These are Facebook, Instagram, and Twitter with Periscope.
Then there are video hosting websites, which specialize in live streaming, as Twitch does, or have started offering live video streaming more recently, as YouTube did.
You also have platforms that specialize in certain types of content. Mixer specializes in gaming content, for example, Mobcrush in mobile gaming content, and Picarto in live streaming for creatives. Some platforms are best suited for reaching an audience in specific geographic regions, such as VK which is vеry popular in Russia, and Afreeca.tv is for South Korea.
Each of these platforms offers something different. Facebook, for example, has the biggest user base, and audience targeting tools that are pretty much the best you’ll find. YouTube, on the other hand, allows significantly better video quality, and people are increasingly using it as a search engine. Smaller platforms usually occupy a niche that makes them attractive.
Here are some suggestions you can employ when picking the delivery networks for multistreaming, including:
- Stream to the platforms where you already have a significant follower base.
- Cover only the big ones, like Facebook Live, YouTube, and Periscope.
- Cover a whole market — use YouTube, Twitch, and Mixer to stream gaming content, for example.
- Use one or two big ones, plus a niche network — YouTube and Facebook plus Picarto for a visual artist.
It takes some time to develop a follower base on these platforms, and only then you’ll be able to see the full results from multistreaming. So remember that, while it’s a good idea to mix and match a little, you also want to avoid wasting time and energy on a network that doesn’t serve your goals. Pick a couple of good ones and focus on growing on them.
Which multistreaming solution is the best?
There are three multistreaming solutions at content creators disposal. They are:
- Hardware encoders with multistreaming capabilities, the most reliable option. The quality of the stream is very dependent on the bandwidth of the internet connection. Plus, it can get expensive.
- Multistreaming software, which can be very demanding on the content creators’ hardware. Bandwidth significantly affects the quality of the stream.
- Cloud-based multistream platforms, which effectively does away with any bandwidth or hardware requirements on the creator’s side. The cloud platform handles all of it.
It’s up to you to figure out which one fits your needs the best. For most people who are new to multistreaming, however, cloud-based solutions might be the most cost-efficient. At the very least, they don’t add any new hardware or bandwidth demands. For all intents and purposes, multistreaming with cloud platforms is just as demanding as streaming to one delivery network is. Plus, they are easy to set up and use.
Restream – an example of a cloud-based service
As a cloud-based multistreaming service, Restream.io has all the benefits that make these services a great choice for multistreaming. It doesn’t hurt that it includes the most in-demand features for multistreaming.
The full list of features is extensive. The ones you’ll love the most include:
- Full support for over 30 multistreaming platforms, including Facebook. Streaming to supported networks is the most convenient and cost-effective way to multistream.
- An ability to use networks it doesn’t support. Restream will not limit you to the networks it supports. You have the option to add the RTMP URL and stream keys of platforms that aren’t supported.
- Unlimited streaming time at an unlimited bitrate. It doesn’t limit the quality or quantity of broadcasts, either.
- Advanced monitoring and analytics tools. You need to know what’s going on with your stream while streaming, but you also need a way to analyze performance in order to make improvements.
- Social alerts. Why not blast an alert to let audiences know about your upcoming live stream?
- Stream scheduling withRestream Scheduler. It adds the ability to stream pre-recorded content.
- Multi-chat support withRestream Chat. Chats from every connected content delivery network in one central place.
- No-frills streaming solution with Restream Go Live. A webcam and a browser are all you need to start streaming with Restream Go Live.
To anyone who is new to multistreaming, Restream is the core service they’ll use. The additional services will come in handy when they master multistreaming. As for the features, they kick in from day one, allowing creators to multistream their content with few technical limitations.
How to set up Restream for multistreaming
Setting up Restream.io for multistreaming the standard way is easy. All you need to have are accounts on the content delivery networks you wish to stream on, an account on Restream, and an encoder — Restream works with the most popular encoders, including OBS Studio, XSplit and more.
From the Restream dashboard, click on the “add channel” button. Pick one of the supported content delivery networks. Choose the automatic setup and let Restream gather all the information it needs. Repeat this step for every platform you want to add.
You’ll also notice that Restream lets you pick a server – it’s best to choose one that’s closest to your location. Right under that menu, you’ll see a Restream RTMP URL and stream key. You’ll need to enter those into an encoder just like you do when streaming to a single network.
There’s an even easier way to multistream with Restream. You don’t even need to have an encoder. Restream Go Live lets you stream directly from your browser, with only a webcam and a Restream account. You’ll find everything you need in the Restream dashboard under the “Webcam” button.
When you want to do it, make sure that the correct channels are toggled “on” in Restream. This is a nice little feature that lets you choose which ones of the connected channels you want to stream to. Click the “go live” or “broadcast” button, and you will go live on all the channels you’ve selected in Restream.
Some of the questions around multistreaming have already been settled. The answer to “why” is so glaringly obvious that no one is asking it anymore. The ones that are left open, most notably the “how” and “where,” are what should concern you. These are the questions that require good answers.
“With Restream” and “wherever you want” are probably two of the best answers you’ll find. Restream offers a reliable and convenient multistreaming service with unbeatable features and easy setup. If your mind’s set on the delivery networks to use, you only need to make an account with Restream and you’ll be ready to broadcast whenever and wherever.
Victor is a PMM at Restream. He is a dog person and a casual console gamer. Restream evangelist
Why You Should Care About Live Streaming in 2020
The world of marketing is always evolving, leaving marketers constantly on their toes when it comes to new ways of reaching customers and spreading brand awareness.
And video content has been gaining traction in content marketing.
But when I talk to other entrepreneurs or marketers about live streaming, they brush it off.
They’ll say things like:
“That’s only for video games.”
“People don’t want to see us live stream.”
And while it’s true that video games make up a huge portion of live streaming, it doesn’t mean that it’s only for video game players.
Think about Instagram for a second.
Marketing companies find massive success on Instagram despite not being travel photographers with photos like those that appear in National Geographic.
They amass huge followings despite not being hair and makeup channels.
Just because the platform is very popular for one thing doesn’t mean it can’t work just as well for another.
So pigeonholing methods like live streaming is usually a big mistake.
Especially when the industry is really taking off.
It’s the prime time for live streaming, and if you miss the boat, you could be missing out on huge traffic numbers and the ability to create a viral buzz.
It’s one of the most genuine ways to connect with an audience and allows for levels of personalization that the marketing industry has never seen.
So don’t fall behind the curve. Don’t get stuck in the old ways of doing business.
Here’s why you should care about live streaming in 2020 and how to start implementing it in your marketing strategy.
Live streaming is growing fast
One of the main reasons you should care about live stream is simply due to its huge user base and growing popularity.
The potential to reach thousands (or more) of new customers with the click of a button is becoming a reality.
When tactics like search engine optimization and content marketing are taking up too much time and money, you need a new outlet to drive traffic.
Using live-stream platforms is a nearly free way to drive tons of revenue for your business.
And when it comes down to it, the video live-streaming market is growing at an alarming rate.
In 2020, it was already a more than $30 billion industry and it’s just getting started.
It’s projected to more than double in growth by 2021 to become a more than $70 billion industry.
Live streaming is on the rise, and it continues to grow every single day.
Twitch.tv is one of the biggest live streaming sites in the world right now.
It’s bringing in nearly 10 million active users daily. And those active users are watching for an average of 106 minutes every single day.
On top of that, 81% of Internet users viewed more live-streamed content in 2020 than they did in 2020.
Tons of social media platforms are starting to integrate live streaming, making it even easier to reach customers.
Plus, people of all ages are watching and creating live-streaming videos right now:
In fact, 63% of people ages 18-34 are watching live-streaming content regularly.
Even older target markets like people aged 35-54 are using and creating their own live-stream videos!
Let’s recap a big number: Live streaming is going to be a $70.5 billion industry by 2021.
It’s growing with no signs of slowing down.
If you want to start taking advantage of the incredible, active user groups that are constantly watching live content, you need to get into live streaming.
There are millions of people watching live streaming content daily.
And beyond just the growth of users watching live content, it’s a great way to drive revenue for your business.
Live streaming creates active engagement
In the past few years, we’ve seen a dramatic increase in the use of standard video.
People are watching more video-based content than ever before.
And on top of that, live video usage is slowly surpassing standard video-watching trends:
So why should you use live streaming?
To understand why live streaming can be huge for your business, you need to know why people are watching it.
You need to understand why people are tuning in at alarming rates to live streaming content.
And the truth is, people are watching live-streamed content for the same reasons they love TV:
It helps them stay informed on the latest news and events, it helps them get actively connected to companies, and it helps them get excited about your fresh content.
With typical TV subscriptions in decline, it only makes sense that live streaming is the new way to consume content.
It’s the next logical step beyond the static video that we already consume in mass amounts on a daily basis.
And, it’s surpassing TV and static video because of its diverse platforms, the ability to multitask, and the excitement that is generated from live content:
On top of that, live streaming can be great for your business because it allows users to engage with your brand in multiple ways at the same time.
For example, the majority of people who watch live content will use a search engine to search for that content creator:
Even better, viewers will also search for them on social media and engage in email or texting to tell friends about it.
You’re getting your brand out there and engaging with your audience. They are actively learning more about you and they are sharing with their friends.
Live streaming is the new wave of digital communication, content promotion, and content consumption.
If you want to get ahead of the curve, now is the time.
Live streaming can give your company the boost that it needs to grow and reach an even bigger audience.
What platforms should you use?
So, now that I’ve got you on board and you’re interested in using a live stream for your company, it’s time to do a little research.
You know and understand the potential impact that it could have on your growth and brand.
But what platform do you use? There are already dozens of ways to live-stream content.
You can do it through social media or sites like YouTube and Twitch.
So which one do you pick? Which ones will give you the best returns?
Here’s a look at the most popular live streaming social media platforms available right now:
Facebook Live reigns supreme as one of the most-watched live streaming platforms on social media today.
It’s even starting to surpass YouTube for live-streaming content.
Marketers can also find success on other popular platforms like Twitter and even Instagram.
If you have a great following on your social sites like Facebook and Twitter, you should focus your live-streaming efforts there.
Live streaming is a great way to build an audience. But it definitely helps if you already have an existing audience to gain traction.
While platforms like Twitch are meant mostly for gaming, you can find tons of awesome marketing streams on there, too.
Let’s go a little deeper on how you can utilize Facebook Live and Twitter for live streaming.
Use Facebook for live streaming
Facebook Live is one of the best ways to stream live content and generate a strong brand presence.
It’s no secret that Facebook has an incredibly large user base, making it one of the best platforms for advertising and content promotion.
In fact, they have billions of monthly active users:
This means that you can reach tons of people on the Facebook platform by using live video content.
And if you want to stay competitive with the top media publishers and competitors, you need to be publishing live videos on Facebook:
Just take a look at the engagement statistics for Facebook Live. They are incredible.
People spend 3x more time watching live-streamed content than they do watching non-live videos:
Live-video content generates more comments, shares, engagements and viewing time than standard video.
And the great news is that any company can take advantage of it.
You can do almost anything with live videos from live webinars, behind-the-scenes videos, and more.
Just look at how HubSpot has taken advantage of Facebook Live streaming in their own marketing strategy:
They first set up notifications and posts that informed people that they would be going live at a specific time.
Next, they started their live stream!
They ended up driving more than 5,000 views on that event alone:
Another amazing example of companies using Facebook Live to build an engaged audience comes from Benefit Cosmetics:
They turned a weekly live show on their Facebook page into an opportunity to pull in a massive audience.
They draw more than 25,000 views on every single show!
It’s become a new type of television show for viewers who are now hyper-engaged and excited for updated content.
They get hundreds or even thousands of shares and countless comments, too.
They’ve successfully been able to grow their brand exponentially with the use of live video.
So, how do you start streaming on Facebook Live today?
There are multiple ways you can go live on Facebook right now. You can do it straight from your phone or even from a computer.
If you want to go live from your brand page, head to the Facebook Live Map.
Here, you can see all of the people going live around the world.
If you want to run live video from your computer, simply click “Go Live” in the right-hand corner:
From here, you can directly connect a computer or external camera:
Then, you can start to configure your settings:
For example, you can share the live broadcast with specific groups of people.
By picking this option, you could create a live webinar group and only show that live video to people in the group.
Or, you could show the live video in a specific event.
You can also connect an external camera and microphone for a show, webinar, or any style of video that you want!
The options are incredibly diverse, and it’s also very easy to do on mobile, too.
Load up your mobile application and click “Live” from the options of sharing a post:
Now you can go live directly from your phone and share behind the scenes content of your company:
It is an exceptional way to bring authenticity to your brand.
Showcase events that are happening during the day or any cool clips of your business.
It helps to build trust and transparency and to connect users to your brand.
HubSpot has found great success using it as a way to promote and share live webinars.
They’ve run dozens of live videos on various hot topics in the digital marketing community.
Use Facebook Live as a tool to bring in more fans and drive more traffic to your page and website.
Use Twitter for live streaming
Live video produced on Twitter’s platform in Q4 of 2020 drew 31 million unique viewers.
In the fourth quarter of 2020, Twitter saw some struggles with growth and revenue.
They are getting crushed by platforms like Facebook and Instagram, which now hold the mass majority of the social media market share.
More people are using Instagram and Facebook than ever before. And this means there are fewer and fewer users on Twitter.
But with the integration of live streaming directly into Twitter, the site has seen a resurgence in growth.
Twitter’s content creators streamed more than 600 hours of live content in Q4 of 2020.
And some of the best brands are already taking advantage of Twitter’s live-stream platform:
Buffer has nearly 60 live broadcast videos on Twitter to date.
They post great videos that are natural and cost almost nothing.
Using just an iPhone, they have been able to drive thousands of visitors to their streams.
Meaning they’ve spent almost no money on production, lighting, or special camera equipment to draw visitors in.
To find a brand’s live broadcasts, simply head to their Twitter profile and click the “Watch LIVE” button:
And Buffer isn’t the only marketing brand that is starting to take advantage of live-video views for promotion.
Marketo has done an excellent job of using Twitter’s live-streaming service to drive traffic to their social profiles:
Marketo has posted 21 live videos and generated thousands of hits.
They host guests on their live broadcasts and use the platform as a way to provide more transparent information about their business and marketing in general.
And getting started with Twitter broadcasting is easier than ever.
Any company looking to take advantage of this growing medium can get going immediately.
You can create live videos directly from your phone simply using the standard, stock Twitter application.
First, click on the compose button in the top right-hand corner:
From here, you can easily select “Live” as your choice of Tweet instead of the standard text and photo options:
Then, type in what the live stream will focus on and hit “Go LIVE:”
And that’s it! You will be up-and-running in just a few seconds.
It’s by far one of the easiest and simplest live-streaming platforms available on social media.
I recommend it for sharing behind-the-scenes footage of your office or even doing simple question-and-answer videos.
It is my all-time favorite live streaming tool for personal interaction.
Speak directly to your viewers and allow them to ask questions on topics that concern them.
For example, host a Q&A about your business expertise.
If your agency focuses on search engine optimization, allow users to ask questions about SEO and help them solve these issues.
It’s a stellar way to drive brand awareness and build an engaged, loyal following.
Marketing tactics fade over time like everything else.
Consumer behavior changes, new technologies emerge, and old ones die out.
We need to constantly be on the lookout for new forms of reaching customers and building a brand presence.
So it’s important to pay attention to live video.
It’s not just for video games anymore.
Live streaming is accessible and beneficial to everyone, and it’s time you started using it.
Why? For one, the growth of the live-streaming industry is almost unprecedented, and you don’t want to be left behind, risking huge potential to grow your business.
And luckily, it’s not that hard to implement. Any brand can start live streaming immediately.
So start using platforms like Facebook to grow your audience.
It has more than two billion monthly active users, meaning there is a big potential for growth.
Or consider using Twitter to get more behind-the-scenes live videos that show a natural brand presence.
Find a platform that works for you and then jump on it. Because you don’t want to miss the boat on live streaming.
Live streaming is the future of video content, and it’s only going to continue to grow through 2020.
How have you found success building your brand with live streaming?
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10 Top Twitch Extensions Every Streamer Should Know About
In August 2020, Twitch gave streamers additional power in the form of extensions. Twitch extensions provide a wide range of extra capabilities to broadcasters, from game-dedicated overlays to leaderboards to the ability to create polls. We have previously covered two types of Twitch extensions – overlays and panels . However, there are many other types of Twitch extensions as well. There are now over 200 extensions, with people developing new ones every month.
Twitch initially only made their extensions available on desktop, but more recently they have expanded their use to mobile as well. Initially, streamers could just select one extension for their stream. However, Twitch has now opened things up, and broadcasters can now operate up to three video extensions running at the same time, along with up to three panel extensions running below their video.
Developers design Twitch extensions to help streamers and their audiences interact. They add to the viewing experience. Some of them provide a way for viewers to give broadcasters feedback.
You can find many extensions directly within the Twitch Extension Manager . You will find others on individual developers’ site across the web.
10 Best Twitch Extensions for streamers:
Types of Twitch Extensions
Twitch splits extensions various ways within in its Extensions Discovery page. Firstly, it divides extensions by general purpose into:
- Viewer Engagement
- Loyalty and recognition
- Games in Extensions
- Extensions for Games
- Schedule and Countdowns
- Streamer Tools
- Polling and Voting
However, it also indicates the type of extension included in each package. Some Twitch extensions cover multiple types. The types of extensions catered for are:
Here are ten of the best Twitch extensions.
1. own3d.tv RedDead-Series Stream Design Overlay Pack
own3d.tv provides a wide range of different types of extensions, not just for Twitch, but also for the other livestreaming platforms where you’re likely to find gamers – YouTube, Facebook, and Mixer. The company takes livestreaming seriously and splits its offerings into:
- stream designs for streamers
- animations for streamers
- sounds for streamers
- websites for streamers
- video courses for streamers
The company also manages more than forty Twitch streamers, including gtimetv who has 475k followers.
own3d.tv includes complete stream design packages amongst its offerings. A recent addition to the line is for players of new super game Red Dead Redemption 2 is a range of RedDead Series Packages . If you regularly stream Red Dead Redemption games, then these enhance the overall look, feel (and sound) of your page.
As with all own3d.tv overlay complete packages, streamers can select from one of three different sized packages to find the combination that best meets their needs. All feature matching design, helping a streamer’s channel look much more professional.
The three packages a potential purchaser can choose from are the Light Package, the Basic Package, and the Monster Package – all RedDead themed and coordinated.
The Light Package includes
- Stream Overly
- Stream Alerts
- Stream Webcam Overlay.
The Basic Package includes everything from the Light Package, along with
- Stream Intermission Banner
- Stream Panels
The Monster Package includes everything from the other packages, as well as
- Stream Talking Banner
- 3x Twitch Emotes
If you are a beginning or inexperienced Twitch streamer, own3d.tv offers a range of free game streaming tutorials on their site.
Streamlabs provides a distinct system for gamers to enhance a channel and simplify its monetization. Streamlabs is an all-in-one tool – a streamer’s viewers can earn loyalty points, request songs, vote in polls, enter giveaways, and play mini-games that will keep them coming back to the channel. In many ways, it provided Twitch extensions before there formally was any such thing.
Technically, only the downloadable Streamlabs widgets are Twitch extensions. These are available from the Twitch Extension Manager. These include widgets for
- Event List
- The Jar
- Donation Ticker
- Donation Goal
However, Streamlabs has also now released their own streaming app – Streamlabs OBS. This provides additional features for streamers, including a sizeable library of free themes – both scene themes and widget themes. The widgets are similar to those you can download from your Twitch Extension Manager.
StreamLegends is an RPG extension for Twitch that lets channel communities quest and build guilds together. It allows viewers to play during the stream, leveling up the streamer’s “town” and have fun.
This makes a Twitch stream much more interactive than usual. Viewers do much more than just watch and chat – the Twitch norm. They become part of the steamer’s town and can join in the action.
StreamLegends gives a streamer’s audience a unique, ongoing adventure that they can all participate in together. Each channel becomes its own guild. Viewers can rally together to build the channel’s guild, unlock raids, and share in the spoils.
Broadcasters can give gifts to their channel every day. There’s even a chance of raid loot! Players can then collect the gifts by going to the new building that appears in their Guild tab.
4. Washington Post News Ticker
While most people think of Twitch as being exclusively about gaming, it does feature non-gaming material as well. Earlier this year, The Washington Post launched a channel on Twitter, which they described as “a space for civil discourse on issues of the day and a fun entry into news.” Their first streaming experiment on Twitch was for Mark Zuckerberg’s testimony on Capitol Hill. The Post regularly streams live coverage of must-watch news and political events.
The Washington Times hasn’t ignored Twitch’s gamers entirely, however. One of the programs they livestream is “Playing Games with Politicians” where Dave Weigel interviews prominent politicians while they play a video game. Viewers can follow along as the two discuss what’s happening on Capitol Hill and in the headlines and take questions while engaging in a game.
For those more interested in traditional gaming streams, The Washington Post has released a Twitch Extension – the Washington Post News Ticker .
This allows a channel’s followers to keep up with the news while they watch the stream with a scrolling feed of top headlines. Viewers can toggle the news ticker to collapse it if it’s getting in the way of the stream. The genuinely determined can right-click on a headline to go to the full story on the Washington Post site.
The MasterOverwatch overlay was one of the first Twitch extensions trialed on Twitch in early 2020 before they were even called Twitch Extensions.
As its name suggests, the MasterOverwatch overlay is designed for streamers who play the team-based multiplayer first-person shooter, Overwatch.
It displays all the on-screen stats needed during Overwatch games. It is a product of the Master Overwatch website , which has extensive leaderboards for players of the game on PC, PS4, and Xbox One.
6. Crowd Control
Crowd Control lets a channel’s viewers become part of the game by exchanging coins for items that can help or hinder your in-game progress. For example, viewers can give the streamer a 1Up in SMB 3, or flip their controls in Zelda: ALTTPR. Viewers exchange bits for coins that they can use to activate in-game items live while the streamer plays. A portion of every exchange goes directly to the broadcasting gamer – 20 cents for every Bit. Partners and Affiliates may also be eligible for a revenue share.
Crowd Control works with multiple games. The first three that it supports are Super Mario Brothers 3 (SMB3), Super Mario World (SMW), and The Legend of Zelda: A Link to the Past (ALLTP). The developers are working on expanding Crowd Control to cover other games, with support for Celeste and Super Metroid likely to be the next two.
7. Amazon Blacksmith
Amazon Blacksmith was until recently known as Gear on Amazon . It allows Twitch Partners and Affiliates to display a list of the computing/gaming gear that they use. The Amazon Blacksmith / Gear on Amazon list shows as an enhanced panel on the streamer’s channel page. The streamer can customize the background and text color to match their channel’s look and feel.
It is quite common for viewers to take an interest in what gear the gamers use. This extension makes it clear to any interested viewers, while at the same time acting as an affiliate link to Amazon, should anyone want to purchase the same gear for himself or herself. Streamers earn a referral fee for all eligible products their viewers buy on Amazon.com after clicking on their Gear on Amazon list.
As well as being a Partner or Affiliate on Twitch, the streamer will also have to be a member of the Amazon Associates Program if they are to earn any commission.
8. Exclusive Content for Subscribers
As the extension’s name indicates, Exclusive Content for Subscribers allows streamers to create content solely for subscribers on their Twitch channel page. A channel’s subscribers will be able to view members-only videos, images, and posts that the streamer creates on their Twitch channel.
A broadcaster merely needs to visit their extension config page to create content with the extension’s content builder. The post will then be available in a panel on the broadcaster’s page for their subscribers to see – non-subscribers will view a message that encourages them to subscribe to access the content.
Exclusive Content for Subscribers posts a message to the streamer’s chat that will alert their viewers any time they publish a new post.
They can create a wide range of different types of content – behind the scenes photos, videos, stories and more.
9. Snap Camera
Snap Camera brings one of the most popular features of Snapchat to Twitch – Snapchat Lenses. You can choose from thousands of face Lenses— from iconic classics to Lens Studio community creations.
Viewers can unlock whatever Lens a steamer is wearing. If they are a Twitch affiliate partner, they can even drive subscriptions to their channel with this extension. The Lens activates whenever someone subs for a custom way to thank the streaming community.
10. Sound Alerts
Sound Alerts allows streamers to upload their own sounds or select sounds from other streamers and assign them multiple buttons. They can let their viewers press a button using Bits to play the sound on the stream. The broadcaster receives 20% of the money paid for the Bits used.
Bits also contribute towards users’ Bits chat badges and Bits leaderboard.
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